even my half deaf dad has noticed the difference, especially if the soundtrack uses a lot of directional audio. contrary to what was posted before, you CAN hear the difference on a $200 htib system. You don't need 25k of equipment to notice the difference between dolby surround and dolby digital. The average Joe doesn't care, and can't tell, that it's Dolby Surround and not Dolby Digital. I think they are reaching for the average joe blow that has a servicable $400 TV that he bought at Wal-mart, and maybe, just maybe, has a stereo hooked up to it. IMHO, they will never be able to compete in that market. I don't think Apple is aiming for the uber-geek with $25k worth of home entertainment equipment.
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